Candace McDonald, CEO

Before her role at AV24, Candace served as a leader in the wellness community as an expert impact advisor and facilitator. She specializes in building strategic collaborations for angel investors, companies, brands, and celebrity talent. Her relationships range from internationally recognized charities to luxury brands to key influencers in the health & and wellness arenas. Most recently, she created partnerships for the beauty subscription pioneer Birchbox and was the interim chief marketing officer.

Candace has negotiated and secured national and global partnerships and brand development deals with Fortune 1000s and believes there is no such thing as “bad press. Her work has been featured in various print, television, and digital publications, including Forbes, ABC, A&E, Good Morning America, and Haute Living. She’s led a national autism charity, has created many health programs to benefit recipients, and is the creator and executive producer of New Kids on the Block’s charity concert series, Another Evening with Donnie Wahlberg & Special Guests. Ms. McDonald has raised over $50M for charity and early-stage start-ups.

Candace is a talented public speaker frequently asked to host events and panels. Before Candace’s career in wellness, she could be found on the radio or in front of the camera for the American Red Cross during a national disaster.


Candace holds a B.A. in Political Science from California State Northridge and a certification from the Institute for Integrative Nutrition as a Holistic Health Coach.